1 October 2021


The Guardian brand turns 200 years old this year, and to celebrate its birthday, the protection challenger has announced a special offer for new applicants. Clients who apply for its award-winning Critical Illness Protection or Combined Life and Critical Illness Protection between 1 October and 30 November 2021 will be eligible for two months’ cashback, each of which will be equivalent to one month’s critical illness premium – to mark each 100 years of the brand. The two cashback payments will be paid in December 2022 and December 2023.  

Jacqui Gillies, Marketing and Proposition Director, Guardian, said: “This is an opportunity that doesn’t come along too often, so we wanted to celebrate the brand’s bicentennial by doing something special to mark its birthday. As well as arranging a big party for our valued partners, we thought let’s give out some presents! So, between now and the end of November, we’re giving all clients who apply for our Critical Illness Protection or Combined Life and Critical Illness Protection, not just one, but two months’ cashback. That’s one to mark each 100 years.”

Roy McLoughlin, Director, Cavendish Ware, said: “It’s always nice to celebrate a birthday, and 200 years is a milestone worth shouting about – especially when Guardian is celebrating the event with a special offer for clients. Two months’ cashback for people applying for Guardian’s Critical Illness or Combined Life and Critical Illness cover can represent a significant amount of money, up to a maximum of £400 for each cashback payment.”

The special offer applies to all types of adult critical illness cover; Level, Decreasing, Increasing and Family Income Benefit. The offer doesn’t apply to Life Protection or Children’s Critical Illness Protection. Policies that start after 30 November will still be eligible, providing Guardian receives the application within the offer period. There’s no minimum premium requirement. Each cashback payment is subject to a maximum of £400 for each qualifying critical illness cover.

To be eligible for the first cashback payment in December 2022 the policy must be in force and premiums up to date on 15 December 2022. To be eligible for the second cashback payment in 2023, the policy must be in force and premiums up to date on 15 December 2023. Full terms and conditions are on Guardian’s website. Each cashback payment will be made direct to the bank account used to collect the monthly premiums.

-Release ends- 

Notes to editors:
Press enquiries to Natalie Robinson, 07789 501146,

Guardian Financial Services is an appointed representative of Scottish Friendly
All products are provided by Scottish Friendly Assurance Society Limited (SFA) and we have an agreement with them to underwrite and issue the protection policies we distribute through the UK intermediary channel. As an appointed representative of Scottish Friendly Assurance Society Limited, Guardian Financial Services Limited is the market-facing brand under which we promote our proposition and engage with advisers. 

Background to Guardian Financial Services, owned by Gryphon Group Holdings
Guardian, the new life and protection insurance business, launched in 2018 and pledged to grow the protection market. The brand promise of ‘Life. Made Better.’ reflects the company’s commitment to rethink and reinvent protection for the better; making sure customers get cover that’s easier to understand, simple to buy and designed to never let them down. 

Guardian’s business partners
Gryphon Group Holdings is majority owned by Punter Southall Group as the largest equity capital investor. Its back-end technology partner is Liss Systems, the UK arm of Nasdaq-listed EXL. Its front-end technology, branding and marketing partner is Space, UK based financial services specialists. Risk partners are Hannover Re and Gen Re.