2 October 2023


Appointment follows Quilter Select protection panel tender process

Guardian has announced it has joined the highly coveted Quilter Select protection panel. This important position on Quilter’s panel further expands Guardian’s distribution reach, opening access to around 3,000 advisers in Quilter’s network advice business. The Quilter Select panel appointment follows Guardian’s entry into Income Protection. The protection challenger brand’s capability will allow delivery of a full menu of individual protection products for Quilter advisers to discuss and recommend to their clients.

Vincent O’Connor, Head of Strategic Partnerships, Guardian, said: “We’re absolutely delighted to secure a place on the Quilter Select protection panel and to achieve this recognition for our brand. We know the team at Quilter like Guardian’s approach and were keen to see us offer the clients they serve a full menu of individual protection products. With the launch of our Income Protection cover earlier this year we are now able to deliver that. We look forward to working closely with the Quilter team and the advice firms in their group to bring Guardian’s award-winning protection to more families who need it.”

Charlotte Nixon, Mortgage and Protection Proposition Director, Quilter, said: “Delivering good consumer outcomes is a fundamental aspect of any protection proposition and this is only getting more important under the new Consumer Duty regulation. We were impressed by Guardian’s recent Income Protection proposition, particularly its ‘own job’ definition which gives more certainty at claim as well as good levels of flexibility to suit a range of client budgets. We firmly believe protection has a role to play in improving our clients’ financial resilience and we look forward to working with Guardian and the other providers on our panel to help our clients put in place what they need to protect their financial future.”

-Release ends-

Notes to editors:

Press enquiries to Natalie Robinson, 07789 501146,

Guardian Financial Services is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

All products are provided by Scottish Friendly Assurance Society Limited and we have an agreement with them to underwrite and issue the protection policies we distribute through the UK intermediary channel.

As an appointed representative of Scottish Friendly Assurance Society Limited, Guardian Financial Services Limited is the market-facing brand under which we promote our proposition and engage with advisers.

Background to Guardian Financial Services, owned by Gryphon Group Holdings

Guardian, the life and protection insurance business, launched in 2018 and pledged to grow the protection market. The brand promise of ‘Life. Made Better.’ reflects the company’s commitment to rethink and reinvent protection for the better; making sure customers get cover that’s easier to understand, simple to buy and designed to never let them down.

Guardian’s business partners

Gryphon Group Holdings is majority owned by Punter Southall Group as the largest equity capital investor. Guardian partners with UnderwriteMe for its Underwriting Engine, Liss Systems, the UK arm of Nasdaq-listed EXL, for its policy administration technology, and Space, for its front-end technology, branding and marketing. Guardian’s reinsurance partners are Hannover Re and Gen Re.