6 October 2022


Guardian has today announced its launch on UnderwriteMe’s Protection Platform. This partnership further expands Guardian’s distribution reach by providing access to advice firms using the platform as their main protection quote and apply portal.

UnderwriteMe’s Protection Platform allows advisers to easily compare ‘buy-now’ quotes on multiple products from multiple providers. Comparisons are fully underwritten, to accurately set client expectations and give a simpler and faster underwriting experience. The platform currently serves 762 advice firms and more than 4,350 individual advisers. So far, over 1 million cases have been submitted using it.

Hilary Banks, Sales Director, Guardian, said:

“We’re very happy to bring our great products to advisers using the platform. UnderwriteMe’s ambition to make the protection experience easier, simpler and faster, fits closely with our own brand promise of ‘Life. Made Better.’ We’ve seen the platform’s usage grow quickly and it is now a preferred option for many advice firms wanting to set client expectations up-front, cut processing times and provide a fully online experience. This partnership opens up a significant strategic opportunity for us and gives more customers access to our quality products”.

James Tait, CEO, UnderwriteMe said:

“We’re delighted to announce that Guardian is now available on our Protection Platform. Our brands are both committed to growing the market through innovation and making sure clients get the right outcomes. By offering fully underwritten comparisons, our Protection Platform makes it easier for advisers to include protection in all their recommendations, and by eliminating any underwriting premium loading ‘surprises’, it helps more people get the protection they need”.

Mark Harrington, Advice Director, London and Country, a firm using the platform, said:  

“It’s always good to have new providers join the Protection Platform. It offers efficiency gains for our advisers who can give advice based on a wide range of products, without having to spend unnecessary time sourcing separate quotations.  We have long been fans of Guardian’s approach to product design and this will only make the process smoother by allowing our advisers to easily compare Guardian with others.  Ultimately, the already underwritten quotes should only help us to find the right protection solutions for more of our customers”.

This news follows Guardian’s announcement in the summer about its upgraded quote and apply system, Protection Builder 2.0, and enhanced pre-sales underwriting tool, Qi – which are integrated with UnderwriteMe’s rules engine technology. Advisers can register with Guardian – and gain access to Qi and Protection Builder 2.0 – via the website:

-Release ends-


Notes to editors:

Press enquiries to Natalie Robinson, 07789 501146,

Guardian Financial Services is an appointed representative of Scottish Friendly

All products are provided by Scottish Friendly Assurance Society Limited (SFA) and we have an agreement with them to underwrite and issue the protection policies we distribute through the UK intermediary channel.

As an appointed representative of Scottish Friendly Assurance Society Limited, Guardian Financial Services Limited is the market-facing brand under which we promote our proposition and engage with advisers.

Background to Guardian Financial Services, owned by Gryphon Group Holdings

Guardian, the new life and protection insurance business, launched in 2018 and pledged to grow the protection market. The brand promise of ‘Life. Made Better.’ reflects the company’s commitment to rethink and reinvent protection for the better; making sure customers get cover that’s easier to understand, simple to buy and designed to never let them down.

Guardian’s business partners

Gryphon Group Holdings is majority owned by Punter Southall Group as the largest equity capital investor. Its back-end technology partner is Liss Systems, the UK arm of Nasdaq-listed EXL. Its front-end technology, branding and marketing partner is Space, UK based financial services specialists. Our reinsurance partners are Hannover Re and Gen Re.

About UnderwriteMe

UnderwriteMe provides technology solutions that enable their partners to transform and disrupt the life insurance industry worldwide. Founded in 2012, their journey started with the Underwriting Engine and Protection Platform in the UK. They have grown to become a leading InsureTech provider across Europe, Asia and Australia with an expanding product portfolio in North America.

UnderwriteMe was named Best Technology Provider at the 2020 COVER Excellence Awards, Outstanding Protection Platform at the 2021 COVER Excellence Awards and its Underwriting Engine is listed highest in satisfaction ratings across Australia, Asia and UK (Source: NMG AUS satisfaction ratings 2021). For more details contact Roopal Bharania, Product Marketing Lead, UnderwriteMe at or on 02039 585060.