3 July 2023


The Income Protection Task Force has announced that Guardian will be joining the organisation as of 1 July. The move follows Guardian’s successful launch of its first income protection product, designed in collaboration with advisers to provide better outcomes, earlier in the year.

Jacqui Gillies, Marketing and Proposition Director, for Guardian Financial Services, said: “We’re delighted to join the IPTF and contribute to the efforts being made across the industry to increase awareness of this very valuable product. Income Protection plays an important role in helping people increase their financial resilience, both as part of a menu recommendation and on a stand-alone basis. We’ve already seen a very positive response to our new cover, and as IPTF members we look forward to working with the team to further raise awareness of income protection, educate consumers and help to remove barriers, to get more people the protection they need.”

IPTF Co-Chair Jo Miller said: “We’re thrilled to further expand the IPTF membership to include Guardian following their entry into the market earlier this year. IPTF strives to represent as much of the market as possible and we’re excited to include them in future plans. The IP market has a good momentum now that we need to build on and having another provider on board to help us to achieve that can only be a good thing. We have great respect for the process that Guardian have been through to develop an income protection proposition and providing more choice for distributors and advisers.”

For more information visit Home – Guardian1821 and

For further information please contact:
Jo Miller

Katie Crook-Davies

Andrew Wibberley

About The Income Protection Task Force
The Income Protection Task Force (IPTF) was formed to promote awareness of income protection amongst all parts of the life and health insurance industry and among consumers. Our mission is to be a voice for the income protection industry – promoting awareness of IP amongst consumers, removing barriers for distributors, enabling open dialogue between providers and advisers and driving up sales of income protection. IPTF represents the vast majority of income protection providers in the UK, reinsurers, advisers and businesses involved in providing services to the

Issued by the ITFP on 3 July 2023

-Release ends-

Notes to editors:

Press enquiries to Natalie Robinson, 07789 501146,

Guardian Financial Services is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority.

All products are provided by Scottish Friendly Assurance Society Limited and we have an agreement with them to underwrite and issue the protection policies we distribute through the UK intermediary channel.

As an appointed representative of Scottish Friendly Assurance Society Limited, Guardian Financial Services Limited is the market-facing brand under which we promote our proposition and engage with advisers.

Background to Guardian Financial Services, owned by Gryphon Group Holdings

Guardian, the life and protection insurance business, launched in 2018 and pledged to grow the protection market. The brand promise of ‘Life. Made Better.’ reflects the company’s commitment to rethink and reinvent protection for the better; making sure customers get cover that’s easier to understand, simple to buy and designed to never let them down.

Guardian’s business partners

Gryphon Group Holdings is majority owned by Punter Southall Group as the largest equity capital investor. Guardian partners with UnderwriteMe for its Underwriting Engine, Liss Systems, the UK arm of Nasdaq-listed EXL, for its policy administration technology, and Space, for its front end technology, branding and marketing. Guardian’s reinsurance partners are Hannover Re and Gen Re.