Policies you can
depend on
OUR AMBITION
Illness and death pose the biggest risks to any family’s financial security.
At Guardian, we protect families from these risks by providing clear, comprehensive insurance policies that pay out quickly when you’d expect them to.
Our ambition is simple:
For every family to have protection
that they truly believe in.
Our BELIEFS
Realising our ambition depends on our ability to build trust with advisers and their clients.
Our 7 guiding principles ensure we do just that:
A PROMISE MUST BE KEPT
We honour the commitments we make – our reputation is everything to us.
GOOD ENOUGH IS NEVER ENOUGH
We’re uncompromising in our search for ‘better’ across every aspect of our business.
SIMPLICITY IS A PAINFUL NECESSITY
We fight complexity by focusing on what matters and being straightforward in all we say and do.
DIVERSITY IS ENRICHING
We value everyone equally and harness the power of our differences and individuality to make us more effective as a team.
A CHALLENGING MIND IS A FRIEND
We welcome new ideas and cherish the open environment we’ve created to share, evaluate and embrace them.
YOU EARN TRUST BY SHOWING TRUST
We begin every relationship believing it will be long-term, mutually rewarding, and that everyone will act with integrity.
PASSION MAKES ALL THE DIFFERENCE
We make decisions based on facts and insights unearthed by our determination to make life ‘better’ for our customers.