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200 years
in the making

Protecting families is in our DNA

The name Guardian may sound familiar. That’s because our brand has been protecting families for generations.

It all started way back in 1821…

 

A glance through time

The City of London Tavern,
where it all began in 1821

1821

The company was originally established as Guardian Fire & Life, offering fire and life insurance.

1902

Guardian Fire & Life was renamed the Guardian Assurance Company to reflect a now wider range of insurance cover.

1967

The Guardian Assurance Company acquired the Union Insurance Society of Canton Ltd.

Athena – The original
logo 1821

Centenary Stamp
1921

1968

The Guardian Assurance Company merged with Royal Exchange Assurance to form Guardian Royal Exchange.

1999

Guardian Royal Exchange was purchased by AXA.

By now, the company had £10 billion of assets and a million policyholders. AXA then sold the life and pensions business to AEGON UK later in the year.

2016

The Guardian Assurance and Guardian brands were acquired by Admin Re, closed to new business and rebranded.

The Hon. Evelyn Hubbard
Chairman 1921

Guardian Royal
Exchange 1968

2018

Gryphon Group Holdings raised £180 million in funding to bring the Guardian brand back to life. The new business is owned by Punter Southall Group, Leadenhall Capital Partners and the Gryphon Group Management Team.

Guardian Financial Services
1994

Guardian Financial Services
2018

Reputation is everything.
We have a simple strategy
to protect it:
We keep our promises.

Jacqui Gillies
Marketing and Proposition Director

Our ambition

Policies you
can depend on

Our people

EXPERIENCE IS
EVERYTHING